A metrics-driven marketing professional with a focus on optimization, conversion, retention and analytics, I am passionate about making complex analytics information understandable and actionable to every employee in an organization. I have specialized in SEO, web analytics and online marketing for 13 years.

I am a serial collector of hobbies. My grandfather raised me in the garage learning to work with leather and wood. My grandmother shared with me a love of embroidery. Finally my Mom gave me the gift of sewing and painting. While in college I added pottery and stained glass to my list of hobbies. You can find me scrapbooking on occasion but today my favorite past time is quilting.